Transonic Names Miriam Tenorio President and CEO
Transonic is pleased to announce that Miriam Tenorio has been appointed President and CEO of the Transonic family of companies, effective July 1, 2021. Miriam is succeeding the founder of Transonic Systems Inc., Cornelis (Cor) Drost, who has served as President and CEO since the company’s inception in 1983. Cor will remain actively involved in the company as Chief Technology Officer, a position to which he can bring his core strength, biomedical ultrasound engineering innovation. Tim Callahan will assume some of Miriam’s previous marketing responsibilities in his new role as Director of Clinical Sales & Marketing.
Miriam moves into her new leadership position from Vice President of Marketing, a post that she has held for the past several years and will maintain going forward. During her tenure as Marketing VP, Miriam initiated and directed numerous significant corporate changes. First was a full company rebranding initiative. This was followed by a redirection of our worldwide outbound marketing methods to include new inbound and digital marketing initiatives. She also led the user needs-driven development of two next-generation products and implemented intense marketing involvement in the next-generation development plans of the future meter lines. Most recently, Miriam has tackled challenging regulatory and quality system updates to support the new EU MDR regulations and FDA new product approval process.
This leadership change and repositioning also comes at a momentous time in the company’s history. Transonic realized record sales in FY2021, despite COVID-19 hardships. During the pandemic, Transonic remained open as an essential business, and through implementation of strict COVID prevention protocols, is proud to report that there has not been any employee to employee transmission of the virus at Transonic’s Ithaca headquarters. The Transonic team met the pandemic with incredible dedication and a rapid switch to virtual marketing, sales, and customer support initiatives that allowed Transonic users to receive their usual hallmark Transonic support.
Miriam shared, “I am incredibly proud of the Transonic team for meeting the challenges of the pandemic, and for embracing change over the last few years. I am also very honored to be chosen to lead Transonic into the future; I have some big shoes to fill as Cor has been the heart and soul of Transonic since its inception. My focus will be on reinforcing Transonic’s mission, “To Advance Meaningful Measurements” and on continuing to build a solid foundation so that we can meet the needs of the future. We have always been a company that redefines paradigms…we bring new measurements solutions to a wide variety of disparate markets that are all the first of their kind. We know that at the end of the day, our customer’s work and results are what matters the most. I look forward to maintaining the core values that have made Transonic what it is today, and adding support and focus to help us continue to serve our customers and partners for the coming decades.”